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The death toll from this month’s fires currently stands at 42 people – with that number expected to rise as authorities enter fire scorched areas that have been inaccessible for weeks. We aren’t aware of any deaths in our community of clients for our restroom rentals services. We do know that some have experienced losses among their friends and families – and our thoughts and prayers are with them at this challenging time. Economic damages are estimated to be nearing $1 billion across the state, with a large part of those damages occurring in the wine country.
PRT’s Longstanding Relationship with the California Wine Country
We have partnered with wineries throughout the region for years to facilitate their growth with luxury portable restroom rentals. Over time we have built many strong relationships in this part of the country. When a winery reaches a limit in event attendance, they often reach out to PRT to discuss options for expanding their capacity and meeting local regulation requirements with luxury restroom rentals.
We have more than 50 clients in the wine country, and we have greatly appreciated their support and partnership over the years. Now, as the difficult process of rebuilding their businesses begins, we are looking forward to returning that support and providing our signature personal care to each of them as they clean up and carry on.
In addition to claiming lives, structures, and entire estates – these fires will also take a heavy toll on California’s wine production for years to come. After speaking to our clients, we know that some of this year’s crops have been completely destroyed. Others remain intact but have been damaged by heat and will not be useful for wine production. And, more importantly, the carefully cultivated soil of the region has been badly damaged and will likely take years to return to its previous quality.
Checking in with our Restroom Rentals Clientele in California
Our friends at Paradise Ridge Winery in Sonoma County suffered a devastating blow last week when the Tubbs fire burned their primary buildings to the ground. Their winemaking facility, tasting room, and primary event center were all casualties of overnight blazes that left their entire business in ashes. We understand that the Byck family has committed to rebuilding, and we look forward to supporting them in any way we can.
The Tubbs fire also threatened our friends at Meadowood Napa Valley. Operations were suspended last week as the smoke that filled the valley presented a health hazard for guests. We were pleased to hear that the fire spared Meadowood’s grounds. The owners reopened their doors on the morning of Friday October 20th, while sharing their support for the valley’s “Spend It, Don’t Send It” campaign, which asks supporters to come back and visit the area’s wineries in person rather than mailing in donations.
Just before the fires broke out, Meadowood contacted PRT to arrange delivery for a brand new high-capacity luxury unit. The custom Sierra Series unit we put together for them has an ADA-compliant suite built to California standards, with a 4-season climate control. We’re holding the unit in our inventory until the winery’s ownership is ready to receive it; and we’ll be happy to assist in any way we can as they put the fire behind them and move forward with their business.
Updates from other clients in the area continue to pour in each day. And we’re actively reaching out to our restroom rentals accounts in Sonoma Valley and the Santa Rosa area to check on their status and wellbeing.
Moving Forward with Hope and Determination
Since the fires began, the team here at PRT has been consistently impressed by the tone of hope and determination that we’ve heard from our friends in California’s wine country. We’re all proud to be associated with the perseverant and positive attitude that is taking shape as the fires begin to be contained.
We will continue to reach out to our friends in the region, hoping for good news and positive outcomes on each call we make. And we’ll be standing by to support our friends and partners in the wine country as they pick up the pieces and begin process of restoring their businesses and their lives.